How Local Businesses Can Benefit From Global Networking

Business to business networking is a powerful way in which owners can gain authority and influence in their niche or industry. While it is obvious why companies like a national printer, a business coach or even a company such as Nike might benefit from these types of connections it can be a bit more difficult to imagine how, for example, a local Chiropractor could benefit from the same.

Let’s explore first what networking is. So what is a business network? Business networks are communities of like-minded individuals that benefit in many ways from developing relationships with others. These communities or groups can be found offline as in a chamber of commerce or networking group as well as online via social networking sites like Facebook or LinkedIn. The two key factors to remember about networking are that it is not just about referrals but also more importantly about exposure and collaboration.

Referrals mean that the people you connect with are talking about you and referring you clients and you are doing the same for them. How many times have you had a client move out of state or mention that they wished you could help a friend or family member that lives far away? This is where being connected counts. With a strong global network you can help your clients feel at ease by referring them to someone you believe can help them as much as you have. It makes the transition easier for the client and gives you a client that will refer you for life.

On the flip side, once you start referring far away clients to them they will do the same for you. Now that one of their clients is moving to your area, you gain a new client that trusts you before they have even met you! Multiply this effect by how many other chiropractors you connect with on a global scale. Wouldn’t you love to be the go to Chiropractor in Ithica, NY for new arrivals from Germany or France? This can be quickly and easily achieved by building a strong referral network.

Another major way to benefit from a “Global Network” is through media exposure and branding. When you connect with other businesses, don’t simply connect with other people in your niche, broaden your horizons and make some media connections too. There are many digital magazines, publications and internet radio shows that would love to expose their audience to a Dr. that is getting connected and can speak about the state of the chiropractic industry around the globe. Remember, you have been making connections and learning from others in your industry already. Take notes, and ask if you can quote someone you consider an expert in your industry who may have a different niche than you. Bring that knowledge and expertise to the radio show or publication and gain authority as thousands of readers and listeners hear your name and how connected you are.

Also, make sure to guest blog on other chiropractic sites about your niche and have others do the same for you. You can bring this new knowledge to your audience, gain fans, readers and traffic to your site. This traffic will help your website rank higher in Google and Yahoo, bringing you more exposure and help you expand your reach even further.

There is no end to the path when you decide to network globally. Beyond these beginning steps these are speaking engagements you could host or be hired for, webinars, seminars, e-book publishing and more. There is no limit when you think globally so put your creative hat on, come join the meeting in the cloud and get connected online today!

Patty Farmer, “The Networking CEO” is a multi-award winning and highly sought after marketing professional, public speaker, radio show host and author. As the CEO of Patty Farmer & Associates, Inc. she has been the Recipient of 2011’s International Women’s Day Business Service Award as well as 2010’s “Best Business Connector in Dallas” award and a 2010 and 2011 “America’s Most Influential Business Connector” nominee. Patty has created a network of over 100,000+ connections while teaching thousands of business owners how to effectively network and market to grow their businesses using a non-competitive and dynamic collaboration strategy.


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Leave A Reply (9 comments so far)

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  1. Jessica Crooks
    2573 days ago

    Wondering post and solid information. I’ve benefited from this kind of global networking and have helped others in a similar way.

  2. Lynn Dorman, PhD
    2573 days ago

    Love a win-win scenario. Thank you for this pot and good luck with your site….We do live in a small world and we can all help each other in many ways, including business connections. It’s why I love social media – I now have good friends all over the globe and can’t wait to meet all of them.


  3. Pam
    2573 days ago

    I always say, the more people you know, the more people you know! Wherever they are, knowing people can wind up being helpful .

  4. Kim Nishida
    2573 days ago

    Great post, Patty! Thanks for asking us to think globally when it comes to networking and providing solid tips on how to put this into practice.


    Kim Nishida

  5. Cathy Jennings
    2573 days ago

    Love the points you’ve made here Patty!

    I especially like that you show that networking is multi-purpose and multi-dimensional. It’s not just collecting cards and names and online connections. Or stalking clients and prospects. It’s not just to market our services and get clients.

    You’ve reminded us that networking is about referrals, exposure and collaboration. We can leverage our relationships for so much more and truly take advantage of wonderful opportunities if we simply adjust our mindset and our networking behavior.


  6. Rosa
    2573 days ago

    There is great insight and information in this article Patty.
    My question would be where to start.

  7. Debra
    2573 days ago

    Excellent post Patty! We are no longer just a network of one to one connections. No even 6 degrees of separation – often one or two clicks in the world of social media. Intentional networking and collaboration are key to going global. I look forward to more of your posts.

  8. Sharon Tregoning
    2572 days ago

    Fantastic blog Patty & I love the way you address the possible benefits. The world as we know it is getting smaller by the day, but it is also getting more connected with is such a powerful, awesome thing!! Thanks for sharing Patty xxx

  9. Pauline
    2571 days ago

    Hi Patty
    Building solid relationships with fellow marketers and bloggers is vital to our business so I enjoyed this post, you have some great points thanks for sharing.
    Have a great day

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