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Why People Don’t Value FREE

Why People Don’t Value FREE

Get your FREE download here. Register for your FREE account. Try it now FREE for 30 days. FREE to try, $29.99 to buy. The market is flooded with free and clients & customers alike have been trained to expect free. It is that very expectation that obliterates gratitude and the special feeling you get when you are getting a good deal. Without gratitude free is less than meaningless.

Of course, free isn’t always free. It comes with strings attached. It’s free but… give us your email or put down your credit card and cancel at any time. We all know the catches, strings and deals that come with free and that it is never truly free. This is yet another way people have learned not to value free. They know it’s a barter and if they know that already, do yourself a favor and let them know upfront that you expect something from them in return. This exits the tainted mindset of free and introduces the framework of barter.

I’m not saying however not to give things for free, I’m only saying to manage your own and the client’s expectations when you do.  Maybe you feel like giving a few free hours of consultation. Great. But how does the customer feel about that? You might think they will highly value it but instead, many clients feel like they deserve it or else why would you be offering it to them? Clearly they have earned it somehow. Now the value of your “free” gift just plummeted to zero in a hurry.

To make free count, you must choose carefully the promotion and the client you offer that promotion to. Also, make sure that your client or customer understands that you are getting something out of the deal too. This way they understand that there is an expectation on their end as well.  This will actually help them to value what you are giving them; Its strange but true.

I’d love to see others blog about this concept today. What are your experiences with free? How has it worked or not worked for you. 

Patty Farmer, “The Networking CEO” is a multi-award winning and highly sought after marketing professional, public speaker, radio show host and author. As the CEO of Patty Farmer & Associates, Inc. she has been the Recipient of 2011’s International Women’s Day Business Service Award as well as 2010’s “Best Business Connector in Dallas” award and a 2010 and 2011 “America’s Most Influential Business Connector” nominee. Patty has created a network of over 100,000+ connections while teaching thousands of business owners how to effectively network and market to grow their businesses using a non-competitive and dynamic collaboration strategy.

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  1. Shirley Taylor
    1806 days ago

    Strings always do seem attached. Free just does not have the appeal it once did.


  2. Joy Montgomery
    1806 days ago

    Your very insightful article made me laugh, Patty. I was contacted by a long-time friend who said that he and his wife needed my help. He knows I make my living as a consultant. I offer a free first meeting. When I got there, the wife had scheduled another appointment for our time. I spent more than an hour with the husband gathering information and gave him a couple suggestions for an immediate ROI. I left my contract with him with a 50% discount. He said I would have to come back and convince his wife. Two free meetings is not part of the deal but I could see that they needed the help. When I came back, he left to do deliveries and I was only able to speak to her. He emailed me to say that they were both offended that I would charge to help them. Their perception was that I should do the entire project for free.

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